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Eline Hesse
Eline joined STBY Amsterdam office in Sep 2013. She is Dutch but up till now has lived in Dom. Rep, Saudi Arabia, the U.K., the U.S. and now the Netherlands, where she is currently completing a...
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Jess and Jo
Jess and Jo joined STBY for a project during their MA Digital Sociology course at Goldsmiths College, University of London. Not only did they introduce us to some very interesting rituals around...
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Geke speaks at the World Design Forum 2013
At this years’ World Design Forum on 18th October in Eindhoven, we are proud to have STBY ‘s Geke speaking on ‘Service Innovation for Train Travellers’. This talk is based on the project STBY...
View ArticleDesign Transitions
A new book that features our work was recently launched: ‘Design Transitions’ by Joyce Yee, Emma Jefferies and Lauren Tan. This book presents a series of stories on how design is changing around the...
View ArticleGeke speaks at ‘Flanders in Shape’
Geke will be presenting next week at the ‘Flanders in Shape’ in Gent in The Netherlands on 7th Nov. on customer-driven service innovation. ‘Flanders in Shape’ is a conference will have 9 female experts...
View ArticleGeke & Marie speak at the SD Global Conference 2013
Using our two year service design process with the Dutch National train company NS and the rail infrastructure company Prorail (which led to the new real-time information service), our very own Geke...
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Re-imagining customer journeys with Vodafone
Vodafone aims to provide their customers with the best possible service, to allow them to get the most out of life. In a very competitive and ever changing environment, Vodafone NL recognized the...
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STBY nominated for the Rotterdam Design prize!
On saturday the 16th of November the exhibition for the “Rotterdam Design Prize” opened with a special event in the Boijmans van Beuningen museum. The exhibition shows the most important and most...
View ArticleDesign Research for Service Innovation
Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their...
View ArticleInterview in l’Atelier
In answer to Bas’s presentation at the Internet of Things, L’Atelier, a technology and innovation tracking unit, interviewed us about our railway projects. The interview zoomed in to STBY’s latest...
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Tereza Prochazkova
Tereza joined the STBY London office for a graduate placement in October 2013. She left the Czech Republic, where she is originally from to study in the UK at the age of 16. First at boarding school in...
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Country Estates Finding New Business Models
Country Estates in The Netherlands often have a hard time surviving. Estate owners focus mainly in conserving the landscape and the traditional income it generates. Traditional income sources such as...
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The Future of Mobility
In the past few years, the Dutch province of Noord-Brabant put itself forward as a breeding ground for innovation. Now home to world-class businesses, knowledge institutes and research institutions,...
View ArticleSTBY collects Sign Design Award
Last Thursday we received a prestigious Sign Design award from the Sign Design Society. This prize recognises a project STBY conducted for the NS Dutch Railways, in partnership with the design agency...
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Service Design in Practice
STBY is proud contributor to the book ‘Service Design: Insights from nine practices’ that has recently been translated to English. This book is the result of a three year service innovation programme...
View ArticleService Design for Local Government
Our project with the City of Amsterdam is featured on the national online knowledge sharing site for civil servants operated by KING. The project helped the local Amsterdam government to improve their...
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Patrique Beaupain
Hi, my name is Patrique Beaupain. I’m a student at Avans Hogeschool Breda studying Communication & Multimedia Design at the Academy for Communication & User Experience (ACUE) and I’m...
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STBY wins Rotterdam Public Design Prize
On the last day of January the Rotterdam Designprijs (decided by a jury) and the Rotterdam Design Publieksprijs (decided by public vote) were announced. Interestingly, both prizes went to product...
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